Following her success with Coletta and Associates, Alana Dickson founded Aurillia Consulting in 2010 which enabled her to provide marketing and educational services to clients including Wines of Chile, Wines of Canada and Wines of Germany assisting them each in successfully raising the status of their respective brands in Canada’s western provinces through modern and innovative communication initiatives.
Alana’s expertise lies in successfully conceptualizing and implementing innovative marketing initiatives. This includes both digital and traditional media channels to drive market impact and growth for clients. She possesses a deep understanding of product development and distribution, advertising, market research, and social media management. Additionally, her proven talents in event strategy, branding, and customer analytics contributes immensely to the market position of her clients.
What People Are Saying
A heartfelt thank you for your hospitality, work, energy, professionalism, sense of humor and time for organizing the trip last week. You’re at the top of your game!
Having had the pleasure of being on a number of these trips, this was, by far, a spectacular example of what these trips should be like!
Alana is a professional who I would have no hesitation in recommending. She has all the skills a successful event planner needs – she is very organized, a problem solver, an independent worker, a good communicator and she understand the needs of both client and venue. Additionally Alana remains calm when under stress and has a good sense of humour.
You rocked it this weekend! It was an absolute pleasure working with you on Bridge Festival, you and your team did an amazing job with the International Lounge! We love how you make things happen always with a smile and a positive attitude.
Alana Dickson has been working with our team since 2008. During our partnership she worked on a multitude of projects involving trade marking, promotions, events management, website development and forecasting and budgeting. Be it sleuthing down a venue, making a presentation to 300 people or creating a unique promotion, she has always capably found her way and executed with a brilliant outcome. A key trait that Alana possesses is a can do attitude as it relates to any task, whether she has done the job a thousand times, or whether she needs to teach herself something new. This tenacity always sees Alana pushing herself to new heights, making her a dynamic person who is pleasure to work with.
I highly recommend the Aurillia Consulting team for their marketing event management services. I have had the pleasure of working with their team for the past 3 years on the annual BC Liquor Conference. The Aurillia team assisted with everything from website development, ticket sales, promotion, design of the program brochure and all signage at the event as well menu selection, onsite management and everything in between. Their all-encompassing approach allowed me to have peace of mind throughout the entire process. Should you choose Aurillia Consulting for your next event, you will be in good hands.
“Wines of Chile has been working with Alana Dickson for 10 years, first as an account manager at Coletta and Associates, and after as a consultant under her own marketing firm Aurillia Consulting Ltd. Alana and her team were hired to create and deliver marketing and communications strategies for Wines of Chile and our 76 member wineries. Their team has always been very proactive in producing high value sales and marketing opportunities for the Chilean wine category.
The team at Aurillia Consulting works on writing and developing marketing campaigns, media strategies, sales opportunities, consumer and trade events. Within this long-standing relationship, they have successfully executed theme region events for both the 2012 Vancouver International Wine Festival and 2015 Winnipeg Wine Festival. Alana and her team secured and implemented a partnership with the 2016 TED Conference, to provide gain media exposure and develop brand awareness through reception tastings for their 2,000 attendees.
Alana and her team have a very clear understanding of the business, good knowledge of the market, and have maintained excellent relationships within the wine industry. I would recommend Aurillia Consulting Ltd. to anyone looking to hire a client focused marketing firm that understands the importance of staying on budget, measurable and timely results.”