Following her success with Coletta and Associates, Alana Dickson founded Aurillia Consulting in 2010 which enabled her to provide marketing and educational services to clients including Wines of Chile, Wines of Canada and Wines of Germany assisting them each in successfully raising the status of their respective brands in Canada’s western provinces through modern and innovative communication initiatives.
Alana’s expertise lies in successfully conceptualizing and implementing innovative marketing initiatives. This includes both digital and traditional media channels to drive market impact and growth for clients. She possesses a deep understanding of product development and distribution, advertising, market research, and social media management. Additionally, her proven talents in event strategy, branding, and customer analytics contributes immensely to the market position of her clients.